RONALD MCDONALD HOUSE ALBERTA

The Challenge
With RMHCA only able to support 1 in 10 families needing to travel for pediatric care in Alberta, the challenge was to create a compelling campaign to drive donations and support for expanding their facilities. We are honoured to have been selected to develop this important capital campaign.

The Solution
Our team created The Big Build, a heartwarming concept that uses crayon drawings and childhood blanket forts to symbolize how children would build the expansions themselves if they could so their families could stay together during the toughest times. This imaginative approach aimed to resonate deeply with donors and the community, highlighting the urgent need for expanded facilities.

Execution
The campaign was launched on May 23, 2024, at an exciting event held at the Calgary House. Donors, media, and community members were invited to experience The Big Build's vision firsthand. We designed and constructed blanket fort vignettes, each featuring family stories and vital statistics, to vividly bring the campaign's message to life. These vignettes created an immersive experience, showcasing the campaign's necessity and impact in a tangible and emotionally engaging way.