Years of Relevant Experience: 20+ years

Karissa provides senior strategic oversight across all client work, ensuring alignment with business objectives and overall campaign direction. She supports high-level planning, client relationships, and quality control across all deliverables.

With over 20 years of experience in marketing, communications, and business leadership, Karissa brings deep expertise in strategy, client service, and integrated campaign development. She plays a key role in guiding complex projects and ensuring all work meets a high standard.

Years of Relevant Experience: 10+ years

Sam leads the planning and execution of experiential activations, including logistics, staffing, and on-site delivery. She oversees ambassador training, coordinates event operations, and manages real-time problem-solving to ensure seamless execution.

She has led activations for major clients, including Play Alberta, Booster Juice, and CannabisSense across a range of environments, including NHL games, Stampede, Big Valley Jamboree, and other large-scale events across Alberta. Her experience managing high-volume, high-traffic activations ensures consistency, safety, and strong audience engagement.

Years of Relevant Experience: 14+ years

Jay leads the creative direction across all campaigns and activations, guiding concept development, brand identity, and visual execution. He ensures all creative aligns with strategy and translates effectively into real-world experiences, and is responsible for developing the core ideas and concepts that bring each experience to life. He has been integral in creating activations for Play Alberta, Booster Juice, and CannabisSense, ensuring each concept is both engaging and executable in real-world environments.

Jay has a strong ability to translate complex or technical requirements into visually compelling, user-friendly experiences. He approaches challenges with a creative, solutions-focused mindset, turning constraints into opportunities and ensuring each activation is both impactful and functional.

Years of Relevant Experience: 5+ years

Mara supports strategy, communications, and project coordination across campaigns and activations. She works closely with clients and internal teams to develop messaging, support planning, and ensure alignment across all deliverables.

Her experience spans marketing strategy, proposal development, and integrated campaign planning, with a strong focus on creating clear, effective communications that support both brand and business objectives.

Years of Relevant Experience: 8+ years

Paula leads client relationships and oversees the development and delivery of marketing, communications, and experiential projects. She ensures alignment between client goals and execution, managing timelines, deliverables, and internal coordination.

Her background includes partnership activation, campaign management, and client service across agency, nonprofit, and sports organizations.

Years of Relevant Experience: 15+ years

Dan leads digital strategy and production, managing website builds, digital platforms, and online engagement. He ensures digital components integrate seamlessly into broader campaigns and activations.

His experience spans digital production, account management, and technical delivery, bringing a strong understanding of how digital supports experiential and campaign performance.

Years of Relevant Experience: 5+ years

Mathew supports the development and execution of visual assets across campaigns and activations. He works across digital, print, and experiential to ensure visual consistency and strong brand representation.

He brings experience from sports and retail environments, creating engaging content that supports audience engagement and brand visibility.

Years of Relevant Experience: 5+ years

Rudy develops messaging and written content across campaigns, activations, and communications. He works closely with the creative and strategy teams to ensure all content aligns with brand voice and campaign objectives.

His background in journalism and communications supports clear, engaging storytelling across multiple platforms.